Have you had a chance to review the home site for Palomar? http://www.palomarmedical.com/ has three products that range from body contouring to skin resurfacing to vessel, pigment and hair reduction. They are hosting regional seminars on their products through the month of July but very little is mentioned on the at home laser treatment that was just approved by the FDA and has made their stocks soar.
The Wall Street Journal noted in an article that “Maxim analyst Anthony Vendetti said in a note he believes the device could be launched by the end of 2009 or early 2010 and cost about $200 to $500. He estimated the product could generate $250 million to $500 million in sales in 2010, with Palomar receiving about 5% to 8% in royalties from J&J. Vendetti said the product could add 26 cents to 81 cents to Palomar’s earnings in 2010. His current estimate, before the product’s addition, is 22 cents.”
I was curious as to why the doctors charge so much for IPL procedures and found a site that the docs talked to one another about the Palomar products ( http://www.medicalspamd.com/tech-qa-ipl-platforms/post/245321 ). Here is one response:
“I can tell you what I have paid on both a 300 and 500. I was told the 300 list (2.5 yrs ago) was 81.K with one IPL HP. we purchased it with 3 IPL and nd-YAG for $120K. About a year ago we got a 500 w/1540 (fractional) for 100K, but were told list was 115K.”
Palomar has a before and after link on their site ( http://www.palomarmedical.com/palomar2.aspx?pgID=1237 ) which were provided by doctors utilizing their products (no real idea if the photos are legit or if the doctors were paid to provide) but they look like untouched photos. However, due to the huge marketing potential of this at home product, no photos are being released of it and Johnson and Johnson are responsible for the marketing with Palomar getting a percentage of the sales.
I can’t wait for this product to be released in spite of his projection to cost several hundreds of dollars. Palomar has a reputation to being effective and has prior FDA approval on their other devices. Coupled with the joint venture of J&J, it helps to lend credibility to the effectiveness.
Here is another version but not sure it works.
